DataForSEO
CCCPaidPay-per-use SEO data APIs (SERP, keywords, backlinks, on-page, LLM mentions) for building your own dashboards.
What it is
DataForSEO sells the raw data that SEO suites are built on, as APIs priced per request. The catalog covers SERP results for Google and other engines, keyword volumes and trends from several sources, backlinks, on-page crawls, a Labs API for keyword and competitor research, reviews, app store and business listings data, and an AI Optimization API that tracks mentions of a brand in LLM answers. You register, top up a balance and pay for what you call; the site states pay-per-use pricing and a free trial on registration.
The point of buying data rather than a dashboard is that an agent can query it directly. "Which of our pages rank on page two for queries with buying intent" becomes a script, not a Tuesday afternoon in a SaaS UI, and the results land in your own database next to analytics and content metadata.
Where it fits in the AI OS
GTM & content, the SEO and AEO measurement layer. It feeds two loops: which topics to write next (keyword and SERP data) and whether the writing worked (rank tracking and LLM mentions over time).
Insider notes
membersHow Serge's stack uses it
The site platform behind bulaev.ai has a dataforseo-client module in its core library, feeding an internal AEO/SEO dashboard that is tracked as its own project. The membership site reuses that platform's SEO layer (page metadata, JSON-LD, sitemap and robots generation, an SEO validator that runs before deploy).
Setup in 5 minutes
- Register, confirm email, note the API login and password from the dashboard.
- Add a small balance.
curl -u login:password https://api.dataforseo.com/v3/serp/google/organic/live/advancedwith a JSON body of one keyword and one location code.- Parse
items[]forrank_absolute,urlandtitle; write to a table keyed by keyword and date. - Schedule it weekly from a Worker cron and chart the delta.
Alternatives
- Ahrefs / Semrush — full suites with their own APIs on higher plans.
- Google Search Console API — free, your own site only, no competitor view.
- SerpApi / Serper — SERP scraping APIs, simpler and cheaper for rank checks only.